As this lovely little image I found on BookLogix (Kajpust, 2015) suggests, crowdfunding allows your idea to get funded from many different sources with varying sizes of commitment. In a nutshell this is what crowdfunding is, you present your idea on your chosen platform, Kickstarter, IndieGoGo, Patreon, etc. and then if people, the crowd, like it, then they will donate and help you reach the required amount to fund the project. Jenkins, Ford and Green (2013, p.251) describe t

If you are targeting a different medium than feature film or TV, then you will need to consider the online market and understand the concept of virality. Indeed even if your target medium is a more traditional format it can aid greatly in marketing to understand the concept of virality. "Going viral" has been defined in several ways, but I believe the most accurate definition, or explanation, of virality was offered by Kevin Allocca when speaking at The Conference in 2014. H