“When I first started you would pitch a story because without a good story, you didn’t really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. and now, you pitch a world because a world can support multiple characters and multiple stories across multiple media.” - (Jenkins, 2009) ​What makes a story great, memorable and immersive? Whilst plot is vital it will fall short if your worlds and ch